A Framework for the Study of Persuasion

Persuasion is a vital part of politics—who wins elections and policy disputes often depends on which side can persuade more people. Given this centrality, the study persuasion has long history with an enormous number theories empirical inquiries. However, literature fragmented, few generalizable findings. I unify previously disparate dimensions topic by presenting framework focusing actors (speakers receivers), treatments (topics, content, media), outcomes (attitudes, behaviors, emotions, identities), settings (competition, space, time, process, culture). This Generalizing (GP) Framework organizes distinct findings offers researchers structure in to situate their work. conclude discussion normative implications persuasion.